Yes I agree that the term "new physics" might be more designed to imply that progress has been made, and there is more to 'discover', rather than there actually being any "new physics".
I mean particle physicists don't really regard the HB as "new physics" and yet, it has never actually been demonstrated. If it isn't discovered, and someone comes up with a new theory of particle physics that doesn't call for a Higgs, or any other experimentally undemonstrable things, then it shouldn't be viewed as "new physics" should it ?
Cheers
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