Make sure its not Binned and color is selected as said by deception.
Its encoded with the debayer system. If your using Maxim, select "Convert RGB" under the "Color" menu on the top.
If your using other software, then look for something similar.
All cameras using debayer are basically the same.
The latest version of Maxim allows you to pick the camera you have or similar types (RGB, M25, etc), further you also have the "X,Y" option as well, so if the colors a phsycodelic looking, then you may need to play with this too until the colors are correct. I think other software does it automatically.
Dont forget to stretch the image also, or you'll be posting agin about how dark the image is
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Theo.