You raise an interesting question.
I do a lot of panoramic photography, I believe the most succesful ratios for a pano are between 2:1 and 4:1. With 2:1, 2.5:1 and 3:1 being very popular.
Longer formats tend to create the impression of a tiny ribbon of color without any detail. Shoter formats look like regular photos.
If you take a look at the 2010 Epson Pano Awards winners you'll see most succesful panos are between 2:1 and 4:1 ratios.
Luis
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