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Mike,
If your considering spending ad $ to lift your users then you really have 2 options Google Adwords and Overture (yahoo.com, msn etc). You should be getting a lot of external links back to iceinspace.com.au as your popularity is growing which should lift your page ranking in most search engines regardless of $ spent.
Be aware that you can throw alot of money at these services and get little but rubbish traffic back, it all depends on how you fine tune your promotion with them.
If you want free, independent, qualified advice PM me and I would be pleased to help.
My real job is web development (programming PHP, C#, SQL), my unreal job is gazing at stars. Alex
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