Looks like they’re trying to expand their product line so we buy more of their stuff
Competition is generally a good thing, but there’s always a risk when a given brand attempts to dominate any given market. It’s probably fairly safe to say they were responsible for breaking the “old school” hideously priced CCD cartel and making imaging cameras more accessible. There were some disturbing (if true) comments on CN recently. We never really know the full story of any “situation”.
I’ve found their gear to be variable from a quality perspective, given the asking price, although I haven’t ever had an issue with their software or customer service.
Personally, I evaluate my potential purchases carefully. Every $ counts. I have no brand loyalty, as in the past I have found that has been abused. I’m glad we have a market, where there are a bunch of products available.