Here is the concept as introduced by David Malin at the 2015 CWAS Dinner.
Forgive my paraphrasing, but it goes like this.
A photograph of a DSO should show where the light is coming from, and therefore should be brighter in that region. When we use all the available technology to reveal every bit of detail in a DSO core we loose the essence of the object as we need to "Respect the light".
So processing an image that looks HDR and unrealistic is contrary to this concept.
Discuss below